Category: Real Estate

If you own a website, it’s likely you have heard the term SEO or Search Engine Optimization. If you’re a real estate agent with a website, it’s also  highly probable a firm offering SEO services have solicited you.   The challenge with SEO today, for many agents, is that the largest real estate companies who

You don’t think about how incredibly valuable insurance is until something goes terribly wrong. When you tap into your insurance policy, your immediate reaction is probably one of relief: thankfully, you had it in place and you are covered.   But what if you are not covered? How painful is it – both financially and

It seems nearly every successful agent reaches a point in their career where they are “almost” able to afford taking on an assistant. But it’s a big leap. You not only have to cover salary, but benefits too.   Then there’s recruiting, interviewing, hiring, and the onboarding process. Finally, you have to spend time training

New, highly accessible automated technology has a rapidly accelerated the proliferation of smart homes in America. That’s caused home staging to turn high tech as well. Welcome to the new world of smart home staging.   Here are three things that you need to know about the new trend in showing a home: smart home

One of the most popular benefits associations, MLSs and brokerages offer is Tech Helpline. Tech Helpline’s U.S.-based analysts have helped agents and brokers recover documents from hard drives that crashed, fixed printers that wouldn’t print, sped up computers that were performing like sloths, and helped them find files that disappeared.   And did you know

Imagine this. It’s the day before Christmas 2025 as you dash into the Amazon Mall for a last-minute gift. Pepper is there to greet you. Pepper immediately knows you are anxious. It patiently and calmly answers your questions, directing you to the right place for that perfect gift. Pepper saves your day and makes you

When you see a warning that your storage is 90% full, you might begin to panic. And you probably know exactly what’s causing your problem: your photos. For most real estate professionals, photos and videos have become both a blessing and a curse. They are a blessing because powerful visuals help sell homes. But they

Technology in the real estate business is truly ubiquitous. Think about how many times you used your smartphone today related to your work. If you are like most agents, you probably used it to check your email, set an appointment and contact a client before you even stepped foot in your office. Or perhaps you

Let’s face it: our lives are now tech centric. Think about this: In 2011, only 35% of American households had smartphones, but that number is now 77%! And three-in-four Americans ages 50-64 now own smartphones, a jump of 16% in just one year. The day in the life of a Realtor® relies upon dependable technology

In this article, we review what cookies are in the computer realm, their purpose and how to manage them. What is a cookie in computers? A cookie is what we call a small text file that a website stores on your computer’s hard drive or in your mobile devices. Origin / First-Party cookies The original