Category: Marketing

With millions of people working remotely during these uncertain times, the real estate industry is rapidly adapting digitally to connect agents with consumers. One marketing tool that has become vital for agents now more than ever are video home tours.   According to a study by Realtor.com, listings that come with a video tour gain

Most real estate agents would love to be ranked higher in a Google search. But unless an agent spends a lot of money on Google advertising or invests major dollars regularly in Search Engine Optimization (SEO), landing in a Google search “above the fold”– the first part of a screen before you scroll — is

Facebook has emerged as one of the real estate’s favorite advertising and communications channels. That’s because Facebook still has social media’s most impressive numbers, one that no brand can ignore. For real estate, it’s also an agent’s most exceptional hyperlocal channel, often the most cost-effective way to frequently connect with your sphere of influence to

If you own a website, it’s likely you have heard the term SEO or Search Engine Optimization. If you’re a real estate agent with a website, it’s also  highly probable a firm offering SEO services have solicited you.   The challenge with SEO today, for many agents, is that the largest real estate companies who

Getting up to speed on technology terms and the differences between them can help increase your tech knowledge. More importantly, familiarity can help you become more comfortable with technology.   Today we look at 7 terms we hear often: Domain name, Domain Registrar, Website, URL, IP address, Web host and DNS Hosts.   Domain name

Facebook is always changing and trying to keep up can be challenging. But the latest change Facebook made to its news feed should be good news for real estate agents. That is — if you employ Facebook’s best practices, so let’s review.   First, the news feed change. In mid-January, Facebook announced it will change

It really wasn’t too long ago that mobile technology for real estate agents was a “nice to have” technology. Visionary agents and teams rolled out their own mobile apps. They converted their websites to a mobile responsive design. The smartest ones set up mobile-centric lead generation systems that took full advantage of all the information

The Americans with Disabilities Act (ADA) prohibits discrimination against individuals with disabilities in all areas of public life. It became law in 1990 and added web access guidelines in 1999. Recently, there’s been a rapid growth in ADA Title III lawsuits over websites. As a result, these lawsuits exposed many real estate agents and brokerages

Video is one of the most powerful forms of communications. And today, your smartphone and your laptop together make the production part easier than ever. The hard part is still finding a way to create videos that people actually want to watch.   So what can an agent do to create a video that people