What agents need to know about VR, AR, and MR

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Hot new tech from NAR Midyear

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Thinking of hiring a Virtual Assistant? What you need to know

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Why should U.S. agents and brokers care about GDPR?

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Tech Advice - How safe are your passwords?

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Florida Realtors® Tech Helpline Surges to Serve 600,000 Members

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Category: Real Estate

Hot new tech from NAR Midyear

Artificial intelligence, digital automation, hyperlocal marketing, and 3D posts for Facebook. These are just a few of the hottest technologies that new companies – and established ones –showcased at NAR Midyear.   Officially called the “REALTORS® Legislative Meetings & Trade Expo,” Midyear is where NAR members go each May to Washington, DC, for special issues

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Drone-in-a-box for real estate? How Drones Are Transforming Real Estate Marketing

Real estate has become the number one industry in North America that uses drones for marketing purposes. And the numbers projecting the growth of the drone industry are staggering:   10 million drones were sold worldwide last year, that number is expected to nearly triple by 2021 Drone industry value was estimated at $3.3 billion

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A Quick Review of Smart Home Technology

Today, the Smart Home has become (almost) plug-and-play. That’s a revolutionary development that real estate agents and brokers need to understand. Before Amazon’s Echo and Google’s Home, a Smart Home was almost always hard-wired. Features were built into the home during new construction. A single standard never emerged. It was arguably a fad that had

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Do this one thing, and you’ll double your business next year

Research tells real estate agents that they already have the best leads and often don’t even realize it. It turns out that leads from an agent’s sphere of influence— past clients and referrals— offer the best return on investments compared to any of the online leads an agent can buy, according to a study that

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Does your MLS or Association provide tech support? It should.

Technology in the real estate business is truly ubiquitous. Think about how many times you used your smartphone today related to your work. If you are like most agents, you probably used it to check your email, set an appointment and contact a client before you even stepped foot in your office. Or perhaps you

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The 5 Tech Tips You Can’t Live Without

Let’s face it: our lives are now tech centric. Think about this: In 2011, only 35% of American households had smartphones, but that number is now 77%! And three-in-four Americans ages 50-64 now own smartphones, a jump of 16% in just one year. The day in the life of a Realtor® relies upon dependable technology

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How To Make A Video People Will Actually Watch

Video is one of the most powerful forms of communications. And today, your smartphone and your laptop together make the production part easier than ever. The hard part is still finding a way to create videos that people actually want to watch. So what can an agent do to create a video that people actually

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Don’t get caught by the phishing hook

It’s spring home buying season, but that also means it’s phishing season, and not the kind that puts fresh trout on the dinner table. “Phishing” is an attempt to try to trick you to give up financial or other confidential information, such as your user ID or password, by sending you a communication that looks

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4 Steps Brokers Can Take to Get Agents to Adopt Technology

One of the greatest struggles that broker-owners have with technology is getting their agents to use the technology tools they provide. On the other hand, many agents are suffering from tech fatigue with simply too many tech tools to learn, sometimes taking too much time to learn, none of them being integrated and often requiring

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How The "Internet of Things" Affects Real Estate

Growing interest in Wi-Fi connected gadgets as holiday gifts inspired us to write this article about Internet of Things (IoT). So today we cover IoT: what it is, how it affects real estate, and what to look for in the future. What is the Internet of Things (IoT)? The English Oxford dictionary defines the Internet

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