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Knowing What These Tech Buzzwords Mean Could Save Your Real Estate Business

August 7th, 2017

Malware. Phishing. Vishing. Smishing. Pharming. Spoofing. Ransomware. Spyware. Virus. You probably recognize some of these cyber security terms, perhaps even most of them. But understanding what these words mean and how these scams work could help you prevent serious damage to your computer, your smartphone and even your real estate business.

Let’s understand this tech terminology, and what you can do to protect yourself and your technology from being exploited.

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Photos Taking Up Too Much Space? A Few Tips to Compress

July 24th, 2017

When you see a warning that your storage is 90% full, you might begin to panic. And you probably know exactly what’s causing your problem: your photos. For most real estate professionals, photos and videos have become both a blessing and a curse. They are a blessing because powerful visuals help sell homes. But they are also a curse because they are data hogs.

Yet, there are ways you can use less space on your device without losing all the luster of your great photos. Let’s take a look at some of the things you can do to reduce the amount of space your images are taking up on your phone and your laptop. Read more…

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10 Things You Probably Didn’t Know Google Could Do for You

June 27th, 2017

It’s not often that a company provides a service so popular that it becomes a verb, but you probably have heard the phrase “Just Google it” many times. Doing a search using Google has become part of most people’s daily routine: 4.4 billion worldwide searches every single day.

But did you know that Google is much more than just a search engine? It is also a highly complex math calculator, a real-time currency converter, a sophisticated multi-lingual translator, a digital dictation machine and more. In fact, Google has so many hidden talents built into its search bar, these five may be only scratching the surface of what Google search can do for you effective.

Here are 5 things that you can do with Google search shortcuts that you may not know about, but may save you an enormous amount of time.

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Does your MLS or Association provide tech support? It should.

June 26th, 2017

Technology in the real estate business is truly ubiquitous. Think about how many times you used your smartphone today related to your work. If you are like most agents, you probably used it to check your email, set an appointment and contact a client before you even stepped foot in your office. Or perhaps you didn’t even go to your office now that technology has enabled most agents to be able to work from almost anywhere.

We have become so dependent on technology in real estate that if we misplace our phones or our computers crash, we are likely to have a panic attack, right? Real estate agents and the real estate industry rely on, as never before, technology to power our transactions and our day-to-day operations.

So why doesn’t every MLS and/or REALTOR® trade association provide technical support for its members?

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The 5 Tech Tips You Can’t Live Without

June 5th, 2017

Let’s face it: our lives are now tech centric. Think about this: In 2011, only 35% of American households had smartphones, but that number is now 77%! And three-in-four Americans ages 50-64 now own smartphones, a jump of 16% in just one year. The day in the life of a Realtor® relies upon dependable technology and dependable technology needs upgrading.

So, what are the must-do technology tips that every real estate agent and broker needs to protect themselves and their businesses? We turned to our experts at Florida Realtors® Tech Helpline, the real estate industry’s #1 tech support service, created by Realtors® for Realtors®. Collectively, our technical advisors have over 250 years of technical knowledge, and they specialize in supporting real estate brokers and agents.

Here are their Top 5 Tech Tips: Read more…

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How To Make A Video People Will Actually Watch

May 29th, 2017

Video is one of the most powerful forms of communications. And today, your smartphone and your laptop together make the production part of video easier than ever. The hard part is still finding a way to create videos that people actually want to watch.

So what can an agent do to create a video that people actually want to watch?

Create a community close-up
The secret to a great real estate video, say the experts, can be found in creating content that homebuyers want to see that they can’t easily find elsewhere on the Internet. That’s why videos that include content that profiles a neighborhood or is a close up of a community are so effective.

Video tips

Here’s how to put together a great community close-up or neighborhood profile:

1.    Collect “b-roll” video footage all year round. “B-roll” is simply video that you shoot that you can later narrate. You see this all the time on the nightly news. When they do a story on the Federal Reserve raising mortgage rates, they show people shopping for homes, For Sale signs, and signing loan documents. All of those video shots are “b-roll.” Read more…

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Tech Helpline Records Another Growth Spurt

May 11th, 2017

In the first 120 days this year, more than 53,000 real estate professionals from the states of Virginia and Wisconsin, Woodstock in Ontario, Canada, Estes, Colorado and five markets in Pennsylvania – from Metropolitan Pittsburgh to the Poconos Mountains – have access to Florida Realtors® Tech Helpline for the first time. Agents and brokers from nine states and local associations can receive a wide range of technical support services that covers both software and hardware issues, including their smartphones, tablets, desktops, laptops, printers, email problems, viruses, wireless connections issues and more.

Today, nearly half of the Realtors® in U.S. and Canada – more than 500,000 real estate professionals – have access to Tech Helpline, a service owned by Florida Realtors® with a U.S.-based staff of professionals who have nearly 300 years of combined IT experience, offering support in both English and Spanish.

Dubbed “the Genius Bar for real estate,” Tech Helpline is the real estate industry’s number one technology support service. Since January, it has contracted with two state Realtor® associations – the Virginia REALTORS® (32,500 members) and the Wisconsin REALTORS® Association (14,800 members) – and seven local associations, including the REALTORS® Association of Metropolitan Pittsburgh (2,800 members), REALTORS® Association of York and Adams Counties (1,000+ members), the Pocono Mountains Association of REALTORS® (800 members), Greater Erie Board of REALTORS®, Inc. (600 members), Allegheny-Highland Association of REALTORS®, Inc. (260 members), and the Woodstock-Ingersoll & District Real Estate Board (nearly 200 members), and Estes Park Board of REALTORS® (100 members). Read more…

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How worried should you be about cookies?

May 3rd, 2017

cookiesIn this article, we review what cookies are in the computer realm, their purpose and how to manage them.

What is a cookie in computers?
A cookie is what we call a small text file that a website stores on your computer’s hard drive or in your mobile devices.

Origin / First-Party cookies
The original purpose of cookies was to provide you with a better browsing experience. Here is how it works: when you visit a website, its web server (the computer where the web content is stored) creates a small text file and transmits it to the web browser you are using (the software that retrieves and displays the web page). The web browser stores that small text file on your computer. Read more…

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Don’t get caught by the phishing hook

April 18th, 2017

Untitled design (1)It’s spring home buying season, but that also means it’s phishing season, and not the kind that puts fresh trout on the dinner table. “Phishing” is an attempt to try to trick you to give up financial or other confidential information, such as your user ID or password, by sending you a communication that looks as if it is from a legitimate organization. The communication typically is from scammer who is using the name and likeness of a financial institution or other trustworthy organization. It contains a call to action or link to a fake website that can look identical to the real one and usually features a web address that is nearly identical.

As home sales activity heats up this spring, real estate agents and brokers also need to ramp up their alert levels and be increasingly aware of these scams. Scammers are increasing their focus on real estate because they know that there are millions of transactions totaling billions of dollars each year, and our industry relies heavily on email and texting to coordinate communications for these transactions.We all get busy, yet we need to be particularly cautious and keenly aware of any communications that ask for confidential information, no matter how trustworthy the source may appear. Read more…

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Are you getting the internet speed you paid for?

March 27th, 2017

1 high-speed-internetMany Internet Services Providers (ISP) promote lightning-fast internet speeds, but are you really getting the speed you paid for? Here are four components that may be preventing you from getting that lightning-speed promised.

Modem- If you use a modem, check with your ISP to see if you have a modem that can handle the fast speed you purchased. Whether you own the modem or are leasing it, if the modem can’t handle the speed, it may be time to upgrade your modem.

WATCH: This fun, albeit old, video explains the basics of what a modem does. Read more…

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